MOSIE BABY - At-Home Insemination Kit

Our judges were deeply moved by Mosie Baby’s mission to democratize family building for everyone. Designed for comfort, safety, and accessibility, their FDA-cleared at-home insemination kit has supported over 100,000 people on their journey to parenthood. For those in the LGBTQ+ or disabled communities, navigating fertility challenges, or simply seeking a more intimate and affordable option, Mosie Baby empowers individuals to family plan on their own terms. The kit’s thoughtful design and color-blind-friendly instructions highlight the brand’s commitment to inclusivity. In the words of Mosie Baby’s CEO Maureen Brown their mission is “to democratize access to family building for the millions of underserved and overlooked people who cannot afford or do not want clinic-based options.”

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